Photographic retouching exposed

The issues surrounding photographic meaning, manipulation and Photoshop have been prominent recently (see my previous posts here and here, with some updates amongst the comments for each).

Via Fred Ritchin’s After Photography (see his 24 April post) comes news of a Swedish government project Girlpower dealing with sexism in advertising.

One element is a magazine cover where, step-by-step, you can un-do the manipulation of the model to see how the glamorous cover was produced. You can go through each of the twelve changes that have been made, and at the end click on a red button to see the complete before and after images.

We know it happens, but in this case, seeing is really believing.