How should we think about the contribution photojournalism might make to the task of social change?
Reflecting on the Kony2012 phenomenon I concluded with observations about the difficulty of specifying how political change comes about and our potential contribution to it.
Thinking more about this, I recalled videos in which two of the best photographers of our time reflected on the relationship of their work to activism. They warrant another view for the important insights they made.
In Sebastiao Salgado: The Photographer as Activist, a 2004 event at the University of California Berkeley Graduate School of Journalism, Ken Light and Fred Ritchin converse with Salgado about the relationship between his work and the injustices he has portrayed. This is a 90 minute film that is worth watching in its entirety, but I have extracted here a crucial 7 minute segment where they address the issue of activism directly:
[jwplayer config=”Custom Player” mediaid=”3134″]
This clip begins with Light asking Ritchin about the activism in Salgado’s work. Ritchin contrasts Salgado’s approach to the conventional desire of photographers to be witnesses who make things visible, and details the novelty (at least in 2004) of people working in alliance with NGOs. Then – contrary to the video’s title – Salgado in fact declares he is not an activist. Not because he doesn’t want his work to effect change, but because he has a complex understanding of the relationship between his work and activism. His description of photography as only a small slice in the overall dynamic of activism that might produce change is significant for its realistic modesty. It’s well worth watching and thinking about.
In a 2010 video produced by the Open Society Institute, Susan Meiselas talks about photography as something which has huge potential to expand the circle of understanding. This is another 7 minutes well worth your time, even if you’ve seen it before:
Meiselas’ thoughtful articulation of her approach chimes with Salgado’s humility. She understands photography as giving people an opportunity to respond, offering a bridge they can possibly cross, creating the possibility of connecting and engaging. “Can we really point to things that have changed because photographs were made?,” she asks. “This is the dilemma, the challenge and the hope.”
That Meiselas answers her question with a cautious desire rather than a definitive declaration is hugely significant. As she articulates so well, the power of the image is all about potential rather than certainty, and that potential depends upon associations, collaborations and relationships through which images might have additional lives.
I think we should follow the lead of Salgado and Meiselas and reset our expectations of what photography, especially photojournalism, can do in the face of global challenges. If we persist with the flawed idea that somehow there is a clear, linear, causal linkage between information, knowledge and action we are only going to be frustrated. And it is that frustration, in my view, which animates myths like compassion fatigue. When we believe (generally without evidence) that making things visible automatically changes the world, and the world doesn’t change instantly, we foster a resentment against either image makers or their audience. What we need is a more complex understanding of how change evolves and a more humble appreciation of how we might contribute, even as those contributions are ever more urgently needed.
I analyse visual storytelling and produce new visual stories. I am fascinated by the storytelling we know as documentary photography and photojournalism. I examine the disruption in the media economy, its impact on visual journalism, and look at the opportunities 'multimedia' brings. I also have a long-term commitment to understanding international politics. My ethos is to provide the context, question assumptions, and explore future options.