The new visual stories of ‘Africa’

June 1, 2010 · by David Campbell · photography, politics

Imaging famine The new visual stories of ‘Africa’

What is the visual story that needs to be told about Africa? Is there a pictorial strategy that can account for one billion people, living in 53 countries that occupy 12 million square miles, speaking two thousand languages, embodying multiple cultures and numerous ethnicities, with manifold intersections with our globalised world?

Would we even ask that question of the Americas, Asia or Europe? It is unlikely. Others are represented in ways designed to shore up the self and  ‘Africa’ is central to the formation of European and North American identity. This process embodies colonial relations of power that distill a complex, hybrid place into visual stereotypes that cast people and their place as superior/inferior, civilized/barbaric, modern/traditional, developed/underdeveloped and so on.

These stereotypes construct both conventional wisdom and its possible alternatives. Others can be reviled for their barbarity or exalted for the closeness to nature, but these options are no more than two sides of the same coin, and each distances ‘us’ from ‘them’. Binyavanga Wainaina’s satirical account of how (not) to represent Africa captures this dual operation, and news coverage often sees ‘Africa’ as a place of either human misery or natural exoticism. ‘Africa’ is therefore a mythic space, the quotation marks signifying its production.

The visual story that needs to be told about ‘Africa’ is not a single story. It is a series of stories assembled to end the idea of a singular ‘Africa’. We need accounts of complexity, contrasts, and diversity that are drawn from the everyday as much as the exceptional. We need reports that are aware of their own construction and understand how they either affirm or challenge stereotypes.

There is plenty of photographic work that does that. It is too much to ask of each individual project that it ticks all the boxes, but what projects like African Lens can do is aggregate and curate the rich material being produced so that we can see how, in combination, these images enable stories that complicate the simplistic and deepen the superficial.

How this project is framed will go a long way to determining its success. If we do not go beyond the limits of either/or options we will be stuck replicating colonial dualisms. This means that:

  • we need to interpret photographs in terms of the work that they do in relation to stereotypes rather than via an outmoded commitment to ‘objectivity’ and its spouse, ‘subjectivity’. When it comes to reportage we should demand accuracy, but photographs are inescapably representations and never simply mirrors or windows;
  • we need to exceed the idea that optimism versus pessimism, and especially “Afro-romanticism” versus “Afro-pessimism,” defines the options for stories;
  • we need to support new developments in the multimedia practice of photography that can literally give subjects a voice for their own stories.

Bardeletti e1323637007929 The new visual stories of ‘Africa’

Government speaker at a political get together, Abidjan. Photo: Joan Bardeletti.

There are many recent photographic projects contributing to this re-visualization of ‘Africa’. Consider Joan Bardeletti’s work on the middle class in Africa alongside Finbarr O’Reilly’s story on white poverty in South Africa. Think of Andrew Esiebo’s portfolio of Lagos nightlife and Ed Kashi’s Niger Delta project, Michael Tsegaye’s pictures of working girls in Addis Ababa, Andrew Tshabangu’s documentation of Johannesburg and Marcus Bleasdale’s presentation of the Kimbangist Symphony Orchestra in Kinshasa to name just a few.

The problem with stereotypes, as Chimamanda Adichie says, is “not that they are untrue but that they are incomplete.” Because of this, the new visual stories of ‘Africa’ cannot ignore the issues of famine, injustice, poverty and war. While we can sympathies with Paul Melcher’s cry for no more “dying Africans,” we must have visual accounts of atrocities when they occur. However, they have to go beyond the stereotypes, as with the Condition Critical project on the Congo war or the coverage of human rights issues in Burundi and Malawi.

These are exciting times for visual storytellers, with the power of the web facilitating the global production and circulation of new photographic projects. There are many challenges involved in getting better stories to the right people, but the gatekeepers of the mainstream media no longer have total control over what we can or cannot see. If we appreciate how stereotypes have been produced and can be contested, we can, over time,  achieve the re-visualization of ‘Africa’.

The need to re-visualize ‘Africa’ is a major concern of mine, and with my colleagues DJ Clark and Kate Manzo, we established the Imaging Famine blog last month as a way of continuing our Imaging Famine project by aggregating and curating work that both confirms and challenges stereotypes.

Many people are contributing to the production and circulation of new photographic portrayals of ‘Africa’ , and to support the recent launch of African Lens I wrote an editorial that summarises what I see as the issues involved in this important effort. This post reproduces that editorial.

Featured photo: Media circus photographing an American Marine with a malnourished boy during Operation Restore Hope, Somalia, 1991. Paul Lowe/Panos.

9 Responses to “The new visual stories of ‘Africa’”

  1. Excellent piece, David. For the record, the “Imaging Famine” event you mention was one of the triggers for our NGO Code on Images & Messages: http://bit.ly/aDalHo

  2. Great post! As a former humanitarian worker in Africa, I completely agree and I’m surprised this way of thinking image production is not more widely acknowledged as necessary. Actually this reflection can be applied to any reflection on photographing the “other”, not only in Africa. Thank you for your great blog!

  1. […] Conscientious then pointed me to this post calling for new visual stories of Africa. […]

  2. […] “The new visual stories of ‘Africa,’” by David Campbell […]

  3. […] to dispense with the negative, what is the alternative that should take its place if, as I’ve argued earlier, we don’t want to fall into the trap of prompting an equally simplistic ‘positive’ image? And […]

  4. […] afgelopen lijkt het alsof het beeld van Afrika in het Westen aan het veranderen is. Minder hongerige kindjes, meer geemancipeerde en bewuste Afrikanen. Is het publiek ellende-moe of […]

  5. […] to dispense with the negative, what is the alternative that should take its place if, as I’ve argued earlier, we don’t want to fall into the trap of prompting an equally simplistic ‘positive’ image? And […]

  6. […] Image 1. “Featured photo: Media circus photographing an American Marine with a malnourished boy during Operation Restore Hope, Somalia, 1991.” Paul Lowe/Panos accessible at: https://www.david-campbell.org/2010/06/01/new-visuals-africa/ […]

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