How the social media revolution challenges the university

March 30, 2010 · by davidc7 · education, media economy
  • What happens to the university when we move from mass production to the link economy?
  • What does it mean to go from broadcasting to engagement?
  • Why does academic publishing subscribe to pay walls?
  • How can we really have an impact?
Embracing the dynamics of the social media revolution in the production and distribution of information generated through our work in universities would be a major political step towards opening up the academy and enhancing its impact. I don’t have the answers, but I hope I have posed some of the questions that will get us to think about this unavoidable challenge. #

5 Responses to “How the social media revolution challenges the university”

  1. The PDF link you gave asks for a Durham University log-in in order to be accessed. Could you alter the link so this is not required or post elsewhere?

  2. Hi David, the link for the PDF requires login details for uni of Durham, is it meant to?

  3. There have been some problems over the last twenty four hours with the link to the commentary on the journal web site. The publishers have now corrected this so it is open access as promised.

  4. Very interesting article, and nice to have it open access. As it happens, just trying to get together a couple of pieces of work (with narrower foci) on research impact and online communications: very useful to have this to draw on.

  5. David, I came across this older post of yours today after earlier visiting a forum on academic publishing that you might like to feed into: http://theconversation.edu.au/pages/academic-journal-debate

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