Visualising ‘Africa’: moving beyond ‘positive versus negative’ photographs

March 16, 2010 · by davidc7 · photography
For decades, it has been seen as the world’s lost continent. Now, a new study says that the view of Africa as a basket case is wrong. #

It’s an important — though contested — account of recent economic trends should give pause to those who simply recycle the old stereotypes, and some photographers are producing different perspectives that challenge those stereotypes. #

The thing is, there are serious problems in Africa which did require our attention. One has to be careful with the positive/negative thing. Just because one takes images of dance halls in Lagos, and people being happy, it might end up being as much as a cliché as the suffering image. #

Tillim’s recasting of what positive/negative mean is very important. Instead of it being a simple contrast of picture content — graphic images of famine versus smiling villagers, for example — he sees it as embodying an understanding of the purpose and function of photographs: “positives images are one that are self-aware or are interesting, penetrating and original no matter what they look at. Negatives images are ones that perpetuate the issue [the cliché].” #

6 Responses to “Visualising ‘Africa’: moving beyond ‘positive versus negative’ photographs”

  1. I am very gratified by this post – making the compelling case for presenting Africa in a different light than the usual doom and gloom. That is what we are looking to accomplish with the upcoming launch of africanlens.com. Presenting all facets of Africa and not through just one lens. I started the project out of a nagging feeling to present Africa the way Africans see it and live it. Thanks David.

  2. sadness, dispair and poverty sells on this continent…
    pity, there is so much more to Africa

  3. The original version of this post at A Developing Story has prompted quite a debate, with comments from the photographer James Akena and others critical of the argument. For their points and my responses, follow this link.

  4. David, I’ve just found your blog and I’m very impressed with your detailed and succinct thoughts.

    I’m just completing a research MA with the University of Cape Town on South African representation in television news, looking at a sample of the World Cup’s closing few days. The semiotics of the imagery / discourse of the news is highly interesting, and I’m finding a lot of my own conclusions are echoed in your blog. Thank you for a well-written and insightful argument that spans multiple blog posts. I hope you don’t mind but I’ve cited you a couple of times in my draft, as your discussion is pertinent to my findings.

    Contact me if you have any concerns, suggestions, or advice.

  1. [...] Campbell has an insightful post on visualizing ‘Africa’, and the need for thinking about representations in terms other than the positive/negative [...]

  2. [...] Visualizing ‘Africa’: Moving beyond ‘positive’ vs. ‘negative’ ph… [...]

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